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Zellie's Story

Our mission is to teach that dental disease is transmissible, that it is completely preventable, and how xylitol is an easy and effective oral care supplement to protect teeth, reduce plaque, and improve oral health.

Zellie’s was founded in 2005 by dentist and oral health advocate Dr. Ellie Phillips to promote the proven benefits of xylitol, a natural sweetener that helps strengthen teeth and freshen breath. Zellie's is a certified women-owned business headquartered in Austin, TX. Running the business alongside Dr. Ellie is her daughter, Chrissie Jarrell, who shares Ellie's passion for health and wellness.