+ Our Milestones
Zellie’s was founded in 2005 by dentist and oral health advocate Dr. Ellie Phillips
Dr. Ellie attends a National Institutes of Health symposium where evidence-based research on the efficacy of xylitol for oral health was presented.
Dr. Ellie launches a website promoting the many benefits of xylitol.
Zellie’s, Inc. is established. Dr. Ellie starts selling xylitol gum and mints online and at Lori's Natural Foods in Rochester NY.
Zellie’s improves product flavors and textures through extensive research and development.
Wegmans becomes Zellie’s first regional retail partner. Zellie’s is now available in all 80+ Wegmans stores.
Zellie’s introduces Polar Bears, quick-dissolving candy for children.
Whole Foods becomes a retail partner in the southwest region.
Zellie’s updates its brand, introduces new packaging and establishes the Gift of Healthy Teeth Fund.