"I have been using xylitol gum for several years now and have therefore tried numerous brands of xylitol gum. Zellie's brand is the best xylitol gum on the market, hands down! Its flavor is deliciously bold and long-lasting, and the mouthfeel of the 'chew' is not too soft, not too hard, but just right, as well as being long-lasting. I would choose Zellie's brand over any other. Keep up the good work!"